JanSport® (VF International Group) is the first brand appeared in No Words portfolio in 2008….
A project completely dedicated to spread brand visibility on Italian market through communication & PR actions. Thanks to press office activities we assured a continual and extensive appearance of the brand on different media: high targeted magazines, fashion reviews, monthly and weekly teenager mags, trade publications and newspapers, Hi-Tech specialyzed journals. To complete media coverage, lots of TV and cinema product placement, contests organized and communicated with teenager periodicals, news published on websites and selected blogs, direct marketing, guerrilla marketing and co-marketing activities (collaborations with Nintendo, Treesse, ActiVision, Radio 105/Motor Show Bologna, Le Giraffe, Skate Park).
17 January 2018