Last monday took place in the Milan Quadrilatero della Moda the first No Words Accessory Tour, an itinerant cocktail dedicated to press and buyers to introduce the SS17 collection from some footwear and accessory brand of the agency: Kifu, Laboratorio Toscano and Piccadilly.
Tour was based on three stops in the superfashion via Montenapoleone: Studiofinorossi at 1 of via Montenapoleone, Bacaro del Sambuco at 13 and Montenapoleone 19 at 19 of one of the most famous shopping street in Milan.
Among sparkling wines and finger food, buyers, journalists and influencers had fun discovering new revolutionary brands details like Kifu and could appreciate Laboratorio Toscano e Piccadilly quality of the leather and attention to details.
Elisa Airaghi, co-founder of the agency together with Manuela Cappellini says: “MICAM and MIPEL are both very important exhibitions for our brand of accessories, especially for the arrival in Milan of international press and buyers; so we felt the need to create an event outaside the fair for informal cocktail presentations. We needed an accessible area of the city, easy to get and with a strong image. We decided to concentrate more events on the same evening, at the same time, so to give to press and buyers an easily access to a shortlist of proposals in an informal and easy to close their busy day after the fair”.
We leave you with a short video, realized for the ocaasion with GoPro, and a picture reportage to feel the vibe of this first No Words Accessory Tour!